“I’ve only picked up a hitchhiker twice in my life, and both times had something to do with the Woodford Folk Festival.
“The first time was on a hot summer afternoon when my friends and I were driving home from Byron Bay. We picked up this poor guy sweltering on the side of the road and offered him a lift to Brissy.
“After we hit the road, he took his hat off revealing a brightly coloured mohawk! Once I got over my alarm, we got to chatting. Little did I know it at the time, but it was a conversation that would change the course of my life.
“He was on his way to the Woodford Folk Festival and spent the next two hours telling me all about it.
“That random conversation left such an impression on me that I chose the Festival as a topic for a post-
graduate project on tourism marketing the following semester.
“The Executive Director at Woodford, Bill Hauritz, was so delighted with the report that he offered me a contract with the Festival to run market research and publicity at the event that year.
“It was literally my first real marketing role out of uni and boy was a it a baptism by fire. I ended up working as part of the organising group for 3 seasons before heading overseas for a spell.
“Fast forward to last year. I attended the Festival as a patron and picked up the second hitchhiker on the way out of the camping ground. She needed a lift to the airport.
“The funny thing was, I’d forgotten about the guy with the mohawk until that moment, and as we chatted about the Festival on the way to Brisbane, I marvelled at how such a random event had shaped my career and life, but that’s what Woodford is about for me… random moments of wonder and awe that transform your life!